Dana Lacey is a writer and photographer and awesome.
Marketers should continue using social networks for awareness building, viral impact, and new customer acquisition. However, 360-degree social means completing the loop by surfacing the best social content on their owned properties. The next step is making it dead simple for users to interact with each other on the brands’ sites so that they are as engaging and social as the networks their users flock to. Fast Company - Why your brand should look like Facebook less and your own social scene more
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